nam-choc-1 choco2012_026 choco2012_018 choco2012_025 Chocolate Trail_tshirts

399594_10150507512748036_48602188035_9237408_2026656761_n 400837_10150507512688036_48602188035_9237407_712023367_n

nam-choc-2 nam-choc-3 nam-choc-4 nam-choc-5

Hung for real? No photoshop? I like this project very much, when we’re starting printing food, and decoration is becoming more and more industrial and accessible. Thousands of cake designers are now sharing thousands of pictures where macarons or wedding cakes come out of fairy tales. Boring isn’t it? But here all the project is beautiful and dreaming. Like precision, styling, chocolate and type.

This new series of ads has been created by art/design collective NAM for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation. See behind the scenes videos of the project here.

Pin on PinterestShare on FacebookTweet about this on TwitterShare on TumblrShare on LinkedInEmail this to someoneShare on Google+