Cultura commestibile. Aforismi d’autore per alimentare il pensiero.
Citazioni caustiche, parole dure da masticare, difficili da digerire: riempiono fino alla nausea e lasciano fame di conoscenza. Indigeste perché non esauribili, spesso popolari ma mai consumabili. Se ingerite restano sullo stomaco, bruciano nel cuore e aprono la mente. Rimettono in circolo le grandi domande.
Edible Culture. Aphorisms to feed your mind.
Caustics quotes, harsh words to chew, difficult to digest: leave hunger for knowledge.
If ingested remain on the stomach, burn in the heart and open the mind.
‘Wine is about emotion.’
Wine is also synonymous with a territory, its people, and their history andlove for their land. And it is emotion and identity that are the two pillars that have guided the new rebranding project from Poderi dal Nespoli. Poderi dal Nespoli is the winery that has produced quality wines in Romagna since 1929. Not only that, it is also the company that knows how to tell a story and express a lifestyle, that of their land, made from sincerity, passion and authenticity.The rebranding project is the result of a new working method and a new approach that analyzes and enhances the identity of the winery to help customers understand its uniqueness, quality and human touch – the same touch that picks the grapes, manages the winemaking and works to provide a product of class and style and deliver it around the world. The new Poderi dal Nespoli is so defined in a well-designed palette of colors; a new identity (print,digital, web); the new photographic project displays each bottle in combination with recipes that accompany the wine in both color and flavor and tells the story of its people at work.
Vino è anche sinonimo di territorio, persone, storia e amore per la propria terra. Emozionalitá ed identitá sono i due concetti chiave che hanno guidato il nuovo progetto di rebranding di Poderi dal Nespoli. Poderi dal Nespoli è la cantina che dal 1929 produce vino di qualitá in Romagna; non solo: è anche l’azienda che sa raccontare ed esprimere uno stile di vita, quello della sua terra, fatto di genuinitá, passione, autenticità. La cantina ha lanciato Nespoli food, una selezione di prodotti alimentari fatti con amore in Romagna con un packaging fresco e accattivante che ne esalta il gusto. In ultimo, Romagna comes to, il format eno-gastronomico itinerante, che è diventato marchio registrato, per accrescere il valore del progetto e far cosí vivere Nespoli e la Romagna ben oltre i confini nazionali.
Branding / Creative & Project Director: Nicole Poggi
Art Director / Graphic Design: Jona Sbarzaglia
Photography: Gianluca Naphtalina Camporesi
Developed by international ad agency I&S BBDO for the umino seaweed shop, ‘design nori’ is a series of intricately laser-cut seaweed for rolling sushi. each sheet of five designs– ‘sakura’ (‘cherry blossoms’), ‘mizutama’ (‘water drops’), ‘asanoha’ (‘hemp’), ‘kikkou’ (‘turtle shell’), and ‘kumikkou’ (‘tortoise shell’)– is based on an element of japanese history or symbology, meant to bring beauty, good fortune, growth, happiness, and longevity.
The mission: to respark the sale of nori following the tsunami in japan of 2011, when japanese are eating less seaweed than in the past.
Umino Seaweed Store Agency:
BBDO, Tokyo, Japan Creative Director:
Kenichiro Shigetomi Copywriter:
Brief Explanation We needed to make NORI appealing among young urban audience – but how? It is nothing more than a black square of seaweed, with its primitive design that has not changed since its creation in the early 15th century. People perceived it as a commonplace product and paid little attention on the difference among the brands. A visible difference is needed for our brand.
Describe the brief from the client Our client is a traditional manufacturer of NORI (seaweed) in North East Japan, who has struggled with the long declining category trend, and with damage from the tsunami that swept away their factories. The client wanted us to design new packaging that can reinforce its appeal to the modern urban audience.
Description of how you arrived at the final design We decided to apply design thinking to the product itself, instead of focusing exclusively on packaging, Laser cutters are used to carve designs into our NORI – classic patterns from Japanese history called ‘Monyo’ which signify growth, beauty, luck, and so on. Themes we thought that could uplift people in the disastrous year. By combining authentic tradition with modern technology, we created an entirely new type of NORI, never seen before – one that conveys our hopes for the future, as well as our respect for the past.
Ironica, provocatoria, intelligente riflessione sul packaging, sul lavoro del designer quando si trova faccia a faccia col mercato del consumo. Indaga sul ruolo del contenitore rispetto al contenuto, sulla relazione tra etica personale e dinamiche di consumo. Il lavoro dell’artista, designer, Peddy Mergui, con un po’ di Marocco, un po’ di Israele, un po’ dicitura giapponese e grandissimo talento è esposto dal 12 aprile al Museum of Craft and Design di San Francisco.
By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture. This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.
The various exhibits combine shapes and images from the world of consumption with concepts from the field of consumer ethics. They serve to highlight both the contentious, potentially arbitrary connection that products have to packaging, and the ethically challenging conditions in which designers are asked to operate. Using humorous, yet provocative undertones, Wheat is Wheat is Wheat will leave you with more questions than answers – particularly on your next trip to the supermarket.
“By observing Peddy Mergui’s new and improved “luxury” products we may see how brand alignment is perceived by many as acceptance to a status group or an affirmation of successful lifestyle. His exhibition: Wheat is Wheat is Wheat is a humorous yet provocative commentary on global consumer culture that may just have us questioning our next purchase.” Museum of Craft and Design
Wheat is Wheat is Wheat is the creative vision of artist, designer, Peddy Mergui. Peddy’s personal experiences — from leaving Morocco as a small child and moving to Israel, to exploring the beauty of Japanese culture as a young adult – play an essential role in his design process desire to challenge the status quo. Peddy is both a lecturer, former Head of the Design Department and a Senior Staff member at the Holon Institute of Technology (H.I.T.). Lecturing on branding, packaging, and visual communication, Peddy brings to the academic arena a perspective that integrates both his work in the studio and leading methodologies, directions and design trends from around the world.
Lo zucchero fa così male? Ho iniziato una dieta, e inizio a farmi delle domande, diciamo che mangio sul blog quello che non mangio per davvero…
Un bell’articolo su Wired di Michela Dell’Amico “una droga, ma una droga molto pericolosa” continuate leggere qui : una vera guerra dello zucchero.
Mission: crazy about chocolate, serious about people, per liberare l’industria del cioccolato dalla schiavitù. Solo cioccolato buonissimo, nato dal saper fare dei produttori di cioccolato del Ghana e della Costa d’Avorio, senza mediazioni, senza sfruttamento delle persone e del loro lavoro.
Gorgelous non ama le mezze misure, i giochi di potere, il mediare tanto per mediare. Amiamo quelli che nel loro lavoro vanno sempre dritti al punto, all’origine del sapere, alla ricerca del talento quale che sia.
Li abbiamo incontrati in Olanda, abbiamo assaggiato il loro cioccolato, condividiamo i loro valori.